There's a new shop out there called Monster Media.
They've been tearing up the ad market for the past few months with some cool in window demos. They are definitely attention getting. I wonder how useful they are though...Monster claims a 40%+ unaided recall. VERY IMPRESSIVE. I'm sure they seared some eyeballs, but did prospects remember the message?
It's easy for design technologists to get caught up in the media and forget to communicate the message.