Amnesia, a Razorfish affiliate in Australia has been toying with Surface since the summer. Here is an early demo. It raises some interesting questions.
How do physical and virtual collide? You do you make tangible information that changes over time? How do you mass customize your brand?
micro$oft surface - business card app from sighmon on Vimeo.
Notice how all content is oriented along with the cards. While the business card application is questionable, the idea of providing timely, contextual content to support a physical object is interesting.
Could this technique enhance your brochures or enable prospects to custom publish their own?