Saturday, May 2, 2009

5 Questions To Ask When Justifying R+D

Scott Anthony breaks down five smart, simple questions we should all be asking when we pitch or greenlight new projects:

1. What is the upside potential?

2. How much risk remains?

3. What resources are required to reach the next learning milestone?

4. How well does the idea fit important qualitative criteria?

5. How much does the idea contribute to the overall innovation portfolio?


Check out his new article at BusinessWeek

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